Ship Fast, Learn Faster
We optimize for iteration speed. A feature in production teaches us more than weeks of planning. We use feature flags extensively to ship safely and roll back quickly.
In practice, this means small PRs, continuous deployment, and a bias toward action. If you're debating between two approaches, ship one and measure. Real user data beats theoretical discussions.
Code is a Liability
Every line of code is something we need to maintain. We prefer deleting code to writing it. When we do write code, we make it as simple as possible—but not simpler.
Our tracking script is under 5KB because we fight for every byte. Before adding a dependency, we ask: can we do this ourselves in less code? Usually the answer is yes.
Tests are Documentation
Good tests explain intent. We write tests that describe behavior, not implementation. When tests break, they should tell you exactly what went wrong.
We focus on integration tests over unit tests. Testing the happy path through real user flows catches more bugs than mocking every function call.
Performance is a Feature
Speed isn't an afterthought. We measure performance from day one, set budgets, and treat regressions as bugs. Our tracking script stays under 5KB because every byte matters.
Edge deployment, lazy loading, and aggressive caching are defaults. Every API endpoint has a latency budget. If a request takes more than 100ms, we investigate.
Security by Default
We don't bolt security on later. Authentication, authorization, and data protection are built into every feature from the start. We assume breach and design accordingly.
Row Level Security at the database layer means even a compromised API can't access data it shouldn't. Input validation happens at the edge before requests reach our backend.
Privacy as a Product Feature
Privacy isn't compliance—it's a competitive advantage. We don't collect what we don't need. We anonymize by default. We give users control over their data.
When GDPR or other regulations change, we usually don't have to do anything because we've already designed for maximum privacy.