Blog
Our blog serves two purposes: establish expertise and help users succeed. Every post should teach something valuable.
Content types:
- Tutorials: Step-by-step guides to achieve specific outcomes. Practical and actionable.
- Deep dives: Technical explorations of analytics concepts. Show our expertise.
- Product updates: What's new and why it matters. Focus on user benefits.
- Industry insights: Trends, analysis, thought leadership. Data-backed opinions.
- Case studies: Real customer stories with specific results and learnings.
Documentation
Documentation at docs.zenovay.com is technical content that helps users implement and troubleshoot:
- Getting started guides for new users
- API reference with code examples
- Integration guides for common platforms
- Troubleshooting common issues
- FAQ and knowledge base articles
Social Media
We're active on Twitter/X and LinkedIn. Our social voice is slightly more casual than our blog, but still professional.
What we share:
- Quick tips and analytics insights
- Product updates and feature previews
- Industry news with our perspective
- Behind-the-scenes glimpses of building Zenovay
Changelog
Product changes are communicated through our changelog:
- Release notes for every significant update
- Clear descriptions of what changed and why
- Migration guides when breaking changes occur
- Credit to customers who suggested features
SEO
We write for humans first, search engines second. But we do write with SEO in mind:
- Research keywords before writing
- Use clear, descriptive headings
- Internal linking to related content
- Update old content to keep it relevant
- Optimize meta titles and descriptions
Email Marketing
Email is for value delivery, not spam:
- Weekly digest with usage insights (opt-in)
- Product announcements for significant features
- Educational content based on user behavior
- Clear unsubscribe in every email