Honest Comparison for 2026
Zenovay vs Fathom
Both respect privacy. Fathom keeps it minimal. Zenovay adds depth.
TL;DR: Fathom is elegant, simple, privacy-first analytics at $15/month. Zenovay adds revenue attribution, heatmaps, and session replay for $20/month.
At a Glance
Both Privacy-First
EU-hosted, no cookies, GDPR compliant. Both Fathom and Zenovay take privacy seriously. Neither sells or shares your data.
Revenue Attribution
Fathom shows you visitor counts. Zenovay shows you which visitors become paying customers by connecting to Stripe.
Heatmaps + Replay
$5 more per month gets you heatmaps, session replay, and revenue attribution on top of everything Fathom offers.
Feature Comparison
| Feature | Zenovay | Fathom |
|---|---|---|
| Revenue Attribution | Built in, connect Stripe | Not available |
| Heatmaps | Included | Not available |
| Session Replay | Included | Not available |
| Privacy | EU-hosted, cookie-free, GDPR | EU-hosted, cookie-free, GDPR |
| Pricing | Free / $20 / $90 / Custom | $15 / $25 / $45 / $65+ |
| Setup Time | 2 minutes | 2 minutes |
| Cookie-free | Yes | Yes |
| Script Size | Lightweight | Very lightweight (~1KB) |
| White-label | Scale plan | Not available |
| Agency Features | Multi-site, client dashboards | Multi-site only |
| Dashboard Simplicity | Clean, more detailed | Extremely simple |
| Custom Events | Yes | Yes |
Where Fathom Excels
We believe in honest comparisons. Here is where Fathom genuinely has the edge.
Elegant simplicity
Fathom is deliberately minimal. One dashboard, no clutter, no learning curve. If you just want to see how many people visited your site, Fathom nails it.
Strong privacy reputation
Fathom has been privacy-first since 2018 and has built a well-deserved reputation in the privacy community. They were doing this before it was trendy.
Fast lightweight script
Fathom's tracking script is incredibly small (~1KB). It loads fast and has virtually zero impact on your site's performance.
Transparent simple pricing
Fathom's pricing is based purely on pageviews. No tiers to compare, no features to unlock. Simple and predictable.
Where Zenovay Excels
The specific advantages that make businesses upgrade from Fathom to Zenovay.
Revenue attribution
Connect Stripe and see which channels, campaigns, and pages bring paying customers. Fathom tells you visitors went up. Zenovay tells you revenue went up and why.
Heatmaps + session replay
See exactly where visitors click, scroll, and get stuck. Watch session recordings to understand user behavior. Fathom does not offer either.
Agency features and white-label
Manage multiple client websites from one account with white-label dashboards. Fathom supports multiple sites but lacks branding customization.
More analytical depth while maintaining privacy
Get deeper insights without compromising on privacy. Same EU hosting, same cookie-free approach, but with significantly more data to act on.
Pricing Comparison
Zenovay
Fathom
Choose Fathom if...
- You only need simple traffic counts
- Simplicity is your #1 priority
- Open and transparent pricing matters most
- You don't need heatmaps or attribution
Choose Zenovay if...
- You need to know which channels drive revenue
- Heatmaps and session replay matter
- You manage multiple websites or run an agency
- You want to grow into deeper analytics later
Frequently Asked Questions
Are both Fathom and Zenovay truly privacy-first?
Yes. Both are EU-hosted, cookie-free, and GDPR compliant out of the box. Neither sells or shares your visitor data. The difference is in what they do with the data they collect: Fathom shows traffic counts, Zenovay connects traffic to revenue.
What features does Zenovay have that Fathom does not?
Revenue attribution (connect Stripe to see which channels bring paying customers), heatmaps, session replay, white-label dashboards, and agency features. Fathom deliberately keeps things minimal, which is a valid choice for many teams.
How does pricing compare between Fathom and Zenovay?
Fathom starts at $15/month for 100K pageviews and scales based on traffic. Zenovay Pro is $20/month for 10 websites with heatmaps, replay, and attribution included. For the extra $5/month, you get significantly more analytical depth.
Who should use Fathom over Zenovay?
If you want the simplest possible analytics dashboard with no extra features and prefer a company that has been privacy-focused since 2018, Fathom is an excellent choice. It does one thing and does it well.
Can I migrate from Fathom to Zenovay easily?
Yes. Zenovay installs in 2 minutes with a single script tag. You can run both in parallel during migration. Since both are cookie-free, there is no conflict. Historical data from Fathom does not transfer, but Zenovay starts collecting immediately.
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