privacy compliance is not optional if you have visitors from the EU — and fines for non-compliance can reach 4% of global annual revenue. This checklist covers the analytics-specific requirements you need to address.

Disclaimer: This guide provides general information about privacy compliance for analytics. It is not legal advice. Consult with a qualified data protection lawyer for your specific situation.

Part 1: Data Inventory

Part 2: Legal Basis

privacy regulations requires a legal basis for processing personal data. For analytics, the two relevant bases are:

Consent (Article 6(1)(a))

Required for cookie-based analytics tools like Google Analytics. You must obtain freely given, specific, informed, and unambiguous consent before setting any non-essential cookies.

Legitimate Interest (Article 6(1)(f))

May apply to cookieless analytics tools that process minimal data. Requires a documented Legitimate Interest Assessment (LIA) balancing your interest against user rights.

Part 3: Data Processing

Part 4: User Rights

Part 5: Privacy Policy

The Easiest Path to Compliance

The simplest way to achieve privacy compliance for analytics is to use a cookieless, privacy-first tool that does not collect personal data. This eliminates most of the checklist items above because there is less data to manage, fewer consent requirements, and simpler documentation.

Tools like Zenovay are designed with privacy compliance in mind from the start. No cookies, no personal data collection, and data processing within privacy-friendly infrastructure means you can focus on your product instead of compliance paperwork.

No cookies — No consent banner needed for basic analytics

No personal data — IP addresses are never stored

DPA available — Standard Data Processing Agreement included

Configurable retention — Set data retention to match your compliance requirements

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