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Revenue Attribution

Every Dollar, Every Channel

See exactly which marketing channels drive revenue. Compare performance, optimize spend, maximize ROI.

Channel performance at a glance

See exactly how each marketing channel contributes to your bottom line.

Google Ads

+12%
Revenue$89,400
ROI340%

Organic Search

+12%
Revenue$67,200
ROI890%

Email Marketing

+12%
Revenue$45,800
ROI620%

Social Media

-5%
Revenue$32,100
ROI280%

Choose your attribution model

Compare how different models distribute credit across your customer journey. Switch between models to understand the full picture.

Customer Journey
1
Google Ad
2
Blog Post
3
Email
4
Purchase
First Touch Attribution$149.99
100%

Revenue analytics features

Everything you need to understand your marketing ROI.

Automatic Revenue Capture

Connects directly with Stripe to track every transaction back to its marketing source. See which campaigns, channels, and pages generate actual revenue — not just traffic or signups. First-touch and last-touch attribution shows the full customer journey from first visit to purchase. Revenue data syncs in real time so you always know your true cost per acquisition.

Channel Attribution

See which channels drove each sale with first-touch and last-touch attribution models.

Trend Analysis

Track performance changes over time with automated anomaly detection.

Cohort Analysis

Group customers by acquisition channel and track lifetime value.

Automated Reports

Weekly and monthly revenue reports delivered to your inbox automatically.

Works with your payment stack

Connect your payment processor and start tracking revenue automatically.

Stripe
Shopify
PayPal
Square
WooCommerce
Paddle

The impact of knowing

Teams using revenue attribution see measurable improvements across every metric.

67%
Average revenue increase
within 6 months
3.2x
Better ad spend efficiency
vs guessing
45%
Reduction in wasted spend
on underperforming channels

Zenovay's revenue attribution finally showed us that our organic content was driving 40% of purchases, not just 5% like our old first-touch model suggested. We doubled down on content and saw revenue increase 67% in 6 months.

Julian Reeves
Julian Reeves
Head of Marketing, Trident SaaS

Know Your Marketing ROI

Stop guessing which channels deliver results. See exactly where your revenue comes from.

No credit card required • Setup in 2 minutes • Free plan forever