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Mixpanel
Takes about 5 minutes

Migrate from Mixpanel to Zenovay

Switch from product analytics to marketing analytics. Get revenue attribution, heatmaps, and simpler pricing.

Migration Steps

1

Sign up for Zenovay

Create a free account at app.zenovay.com. No credit card required. Add your website to get a tracking code.

2

Install the Zenovay tracking script

Add the Zenovay script tag to your website. Unlike Mixpanel's SDK, Zenovay uses a single script tag with no additional configuration needed for basic analytics.

3

Connect Stripe for revenue attribution

Link your Stripe account to automatically see which marketing channels bring paying customers. This is one of the key advantages over Mixpanel for marketing teams.

4

Verify data and explore heatmaps

Check the Zenovay dashboard for traffic data, then explore heatmaps and session replay. These visual behavior tools are not available in Mixpanel.

5

Evaluate and decide

If Zenovay covers your marketing analytics needs, you can reduce or remove your Mixpanel usage. If you need both product and marketing analytics, keep Mixpanel for product-specific insights.

Before and After

With Mixpanel

  • Design event taxonomy before tracking
  • Implement SDK with custom properties
  • Configure funnels and user flows
  • Per-user pricing scales with growth
  • No heatmaps or visual behavior data
  • No built-in revenue attribution

With Zenovay

  • One script tag, data flows automatically
  • No SDK integration or event planning
  • Traffic sources and pages tracked instantly
  • Flat pricing, no per-user scaling
  • Heatmaps and session replay included
  • Revenue attribution via Stripe

What You Keep

  • Custom event tracking
  • Traffic source analysis
  • Page-level analytics
  • Real-time data
  • User segmentation

What You Gain

  • Revenue attribution via Stripe
  • Heatmaps (click, scroll, movement)
  • Full session replay recordings
  • privacy compliance and privacy compliance
  • Flat, predictable pricing
  • 2-minute setup vs days of configuration

Frequently Asked Questions

Should I replace Mixpanel with Zenovay?

It depends on your primary use case. If you need marketing analytics (traffic sources, revenue attribution, heatmaps), Zenovay is the better fit. If you need product analytics (feature adoption, user flows, A/B testing), Mixpanel excels. Many teams use both.

Can I run Mixpanel and Zenovay together?

Yes. They serve different purposes and work well together. Mixpanel handles product analytics while Zenovay handles marketing analytics, heatmaps, and revenue attribution.

Will I lose my Mixpanel data?

No. Your Mixpanel data remains in your Mixpanel account. Zenovay collects data independently from the moment you install it.

Does Zenovay support custom events like Mixpanel?

Yes, but with a different focus. Zenovay supports custom events for tracking specific marketing actions. Mixpanel has a more advanced event system designed for complex product analytics scenarios with detailed user properties.

Marketing analytics, simplified

Get revenue attribution, heatmaps, and analytics without the product analytics complexity.

No credit card required · Setup in 2 minutes · Free plan forever