Marketing Analytics
Know which campaigns actually drive revenue
UTM tracking, channel comparison, and revenue attribution in one dashboard. Stop optimizing for clicks. Start optimizing for revenue. $20/mo.
Get Started FreeYou run campaigns across 6 channels but cannot compare them fairly
Google Ads has its own reporting. Facebook has its own pixel. Your email tool has its own dashboard. Each one takes credit for the same conversion. You need a single source of truth that compares every channel side by side with consistent attribution.
UTM parameters work, but nobody tracks them consistently
Your team tags some campaigns with UTMs. Others forget. Some use utm_campaign, others use utm_Campaign. Your spreadsheet of UTM conventions grows but compliance stays low. You need automatic UTM capture that works even when your team forgets.
You optimize for clicks and impressions instead of revenue
Your Facebook Ads look great -- low CPC, high CTR. But do those clicks turn into paying customers? Without revenue attribution, you are optimizing the wrong metrics. The channel with the highest CPC might be your most profitable one.
How Zenovay helps
One dashboard for all your channels
Stop switching between platform-specific reports. See every channel, campaign, and touchpoint in one place.
Automatic UTM and channel tracking
Zenovay captures UTM parameters, referral sources, and paid ad clicks automatically. No tag manager required. Every visit is attributed to its source, even when your team forgets to add UTM tags.
Side-by-side channel comparison
Compare every marketing channel in one dashboard. See which drives the most traffic, which brings the highest-value visitors, and which converts best. No more switching between platform-specific reports.
Revenue attribution by campaign
Connect your payment processor and see which campaigns drive actual revenue, not just clicks. Know your true cost per acquisition and campaign ROI across every channel.
Built for marketing teams
Every feature designed to help you prove marketing ROI and optimize spend.
UTM Tracking
Automatic capture of utm_source, utm_medium, utm_campaign, and custom parameters.
Channel Comparison
See all traffic sources side by side. Compare organic, paid, social, email, and referral in one view.
Revenue Attribution
Connect Stripe and see which campaigns drive revenue, not just traffic. Calculate true campaign ROI.
Conversion Funnels
Build funnels across any sequence of pages or events. See where each channel drops off.
Landing Page Analytics
See which landing pages convert best by traffic source. A/B test with real conversion data.
Campaign Heatmaps
See how visitors from each campaign interact with your pages. Optimize layouts per channel.
Recommended for Marketing Teams
Pro plan at $20/mo
Everything a marketing team needs
- Up to 5 websites
- Automatic UTM and channel tracking
- Revenue attribution
- Conversion funnels
- Campaign heatmaps
- 5 team members
- 2-year data retention
No credit card required
Need more? Compare all plans
Frequently asked questions
How does UTM tracking work in Zenovay?
Zenovay automatically captures UTM parameters (source, medium, campaign, term, content) from any URL. When a visitor lands on your site with UTM tags, Zenovay records them and attributes all subsequent actions (pageviews, events, conversions) to that campaign. No tag manager or manual configuration needed.
Can Zenovay replace my current attribution tool?
Yes. Zenovay provides first-touch and last-touch attribution that tracks the full customer journey from first visit to conversion. It captures UTM parameters, referral sources, organic keywords, and direct traffic automatically. Most marketing teams find they can replace separate attribution tools and consolidate into Zenovay.
How does revenue attribution work?
Connect your Stripe account (or send custom revenue events via our API) and Zenovay maps every payment back to the marketing channel and campaign that brought that customer. You see revenue per channel, revenue per campaign, and true cost per acquisition.
Can I compare paid vs organic performance?
Yes. The channel comparison dashboard shows all traffic sources side by side with consistent metrics. Compare Google Ads vs organic search vs social vs email by visitors, engagement, conversions, and revenue. See which channels bring high-value visitors and which bring bounce traffic.
Does Zenovay work without cookies?
Yes. Zenovay is completely cookie-free. It tracks campaigns and attributions without setting any cookies or collecting personal data. This means no cookie consent banners needed, full privacy compliance, and more accurate data since you capture 100% of visitors instead of only those who accept cookies.
Start proving your marketing ROI
UTM tracking, channel comparison, and revenue attribution. Free plan included. No credit card required.
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