Migrate from Google Analytics to Zenovay
A step-by-step guide to switching from GA4. Run both tools in parallel, compare the data, and switch when you are ready.
Migration Steps
Sign up for Zenovay
Create a free account at app.zenovay.com. No credit card required. Add your website to get a tracking code.
Install the Zenovay tracking script
Add the Zenovay script tag to your website's <head> section, right alongside your existing GA4 script. Both can run simultaneously without conflicts.
Connect Stripe for revenue attribution
Optional but recommended. Link your Stripe account to automatically track which marketing channels bring paying customers. This takes about 30 seconds.
Verify data is flowing
Visit your website and check the Zenovay dashboard. You should see your visit appear in real-time within seconds. Compare key metrics with GA4 during the parallel period.
Remove the GA4 script
After running both tools in parallel for 2+ weeks and confirming the data matches, remove the GA4 gtag.js script from your website. Your historical GA4 data remains accessible in Google Analytics.
Before and After
With Google Analytics
- Configure custom events and dimensions
- Set up conversion tracking manually
- Add Hotjar separately for heatmaps ($80+/mo)
- Build attribution models with spreadsheets
- Manage consent banners for privacy
- Deal with data sampling at scale
With Zenovay
- One script tag, data flows automatically
- Revenue attribution with Stripe in 30 seconds
- Heatmaps and session replay included
- See paying customer sources at a glance
- Cookie-free tracking, no consent banner needed
- Never samples data, regardless of volume
What You Keep
- Traffic source and acquisition data
- Page-level analytics and engagement metrics
- Real-time visitor tracking
- Custom event tracking
- UTM parameter support
What You Gain
- Built-in revenue attribution via Stripe
- Heatmaps (click, scroll, movement)
- Full session replay recordings
- privacy compliance and privacy compliance
- Cookie-free tracking option
- 100% unsampled data
Frequently Asked Questions
Can I run Zenovay and Google Analytics at the same time?
Yes. We recommend running both in parallel for at least 2 weeks. This lets you compare data and build confidence before removing GA4.
Will I lose my historical GA4 data?
No. Your GA4 data remains in your Google Analytics account even after you stop the tracking script. Zenovay starts collecting data from the moment you install it.
Does Zenovay import data from Google Analytics?
No. Zenovay collects data independently. Running both tools in parallel during migration gives you overlapping data to compare.
Do I need to update my consent banner?
If you switch to Zenovay with cookie-free tracking enabled, you may be able to remove your analytics consent banner entirely. Consult your legal team for your specific situation.
Ready to start the migration?
Sign up free and install Zenovay alongside GA4. Compare the data for yourself.
No credit card required · Setup in 2 minutes · Free plan forever